SOC 131161

Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. Excludes "Web and Digital Interface Designers" (15-1255), "Art Directors" (27-1011), "Graphic Designers" (27-1024), and "Public Relations Specialists" (27-3031).

National Median

$76,950

per year

National Salary Overview

Median Annual

$76,950

Entry Level (10th pct)

$42,070

Experienced (90th pct)

$144,610

Total Employed

861,140

Salary Distribution

Salary percentiles show the range from entry-level (10th) to top earners (90th)

Salary by Experience Level

Experience Level	Estimated Salary Range
Entry Level0-2 years experience	$42,070 - $56,220
Mid Career2-8 years experience	$56,220 - $104,870
Senior / Expert8+ years experience	$104,870 - $144,610

Highest Paying Locations for Market Research Analysts and Marketing Specialists

San Jose-Sunnyvale-Santa Clara, CA

$139,140

+80.8% vs national

San Francisco-Oakland-Fremont, CA

$124,840

+62.2% vs national

Seattle-Tacoma-Bellevue, WA

$102,390

+33.1% vs national

Delaware

$98,650

+28.2% vs national

New York-Newark-Jersey City, NY-NJ

$97,360

+26.5% vs national

Market Research Analysts and Marketing Specialists Salary by Location

Compare salaries across 50 metropolitan areas

Metropolitan Area	Median Salary	Employed
San Jose-Sunnyvale-Santa Clara, CA	$139,140	12,240
San Francisco-Oakland-Fremont, CA	$124,840	23,560
Seattle-Tacoma-Bellevue, WA	$102,390	19,720
Delaware	$98,650	3,220
New York-Newark-Jersey City, NY-NJ	$97,360	75,190
Boston-Cambridge-Newton, MA-NH	$95,930	30,540
Washington	$94,300	26,030
Massachusetts	$93,430	37,320
California	$92,770	108,460
Bloomington, IL	$92,570	560
Boulder, CO	$92,570	2,840
Durham-Chapel Hill, NC	$92,110	2,760
New York	$91,840	75,100
Portland-Vancouver-Hillsboro, OR-WA	$87,950	9,700
Sussex Delaware nonmetropolitan area	$86,840	290
Minneapolis-St. Paul-Bloomington, MN-WI	$85,850	18,960
New Jersey	$85,190	22,970
Trenton-Princeton, NJ	$84,990	1,100
Washington-Arlington-Alexandria, DC-VA-MD-WV	$84,640	20,140
Worcester, MA	$83,570	1,980
District of Columbia	$83,340	5,570
Springfield, MA	$82,700	1,110
Oregon	$82,600	12,340
Massachusetts nonmetropolitan area	$82,000	210
Minnesota	$81,460	24,650
Richmond, VA	$81,240	4,100
Fayetteville-Springdale-Rogers, AR	$80,680	2,660
Denver-Aurora-Centennial, CO	$80,670	18,890
Colorado	$80,670	30,000
Olympia-Lacey-Tumwater, WA	$80,560	610
Charlottesville, VA	$80,200	760
Miami-Fort Lauderdale-West Palm Beach, FL	$80,160	14,930
Virginia	$79,840	24,870
Rochester, MN	$79,740	370
Los Angeles-Long Beach-Anaheim, CA	$79,620	37,140
Raleigh-Cary, NC	$79,600	6,780
San Diego-Chula Vista-Carlsbad, CA	$79,460	7,730
Sacramento-Roseville-Folsom, CA	$79,440	3,680
Austin-Round Rock-San Marcos, TX	$79,370	7,790
Atlanta-Sandy Springs-Roswell, GA	$79,230	18,020
Des Moines-West Des Moines, IA	$79,090	3,550
Charlotte-Concord-Gastonia, NC-SC	$78,870	8,940
Colorado Springs, CO	$78,210	3,650
Bridgeport-Stamford-Danbury, CT	$78,210	2,950
Southwest Colorado nonmetropolitan area	$78,200	700
Santa Maria-Santa Barbara, CA	$78,140	970
Oxnard-Thousand Oaks-Ventura, CA	$77,790	1,450
Midland, MI	$77,740	220
Rhode Island	$77,630	3,540
Providence-Warwick, RI-MA	$77,630	4,490

Frequently Asked Questions

What is the average salary for a Market Research Analysts and Marketing Specialists?

The national median annual salary for Market Research Analysts and Marketing Specialists is $76,950, according to Bureau of Labor Statistics data. This means half of workers in this occupation earn more, and half earn less.

Where do Market Research Analysts and Marketing Specialistss earn the most?

The highest-paying metro area for Market Research Analysts and Marketing Specialistss is San Jose-Sunnyvale-Santa Clara, CA, with a median salary of $139,140.

How much can an experienced Market Research Analysts and Marketing Specialists make?

Top-earning Market Research Analysts and Marketing Specialistss (90th percentile) make $144,610 or more annually. This typically reflects workers with significant experience, specialized skills, or positions in high-paying regions.