SOC 112021

Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

National Median

$161,030

per year

National Salary Overview

Median Annual

$161,030

Entry Level (10th pct)

$81,900

Experienced (90th pct)

N/A

Total Employed

384,980

Salary Distribution

Salary percentiles show the range from entry-level (10th) to top earners (90th)

Salary by Experience Level

Experience Level	Estimated Salary Range
Entry Level0-2 years experience	$81,900 - $111,210
Mid Career2-8 years experience	$111,210 - $211,080
Senior / Expert8+ years experience	$211,080 - N/A

Highest Paying Locations for Marketing Managers

San Jose-Sunnyvale-Santa Clara, CA

$228,580

+41.9% vs national

San Francisco-Oakland-Fremont, CA

$212,520

+32.0% vs national

Boston-Cambridge-Newton, MA-NH

$200,010

+24.2% vs national

Trenton-Princeton, NJ

$199,950

+24.2% vs national

Massachusetts

$192,480

+19.5% vs national

Marketing Managers Salary by Location

Compare salaries across 50 metropolitan areas

Metropolitan Area	Median Salary	Employed
San Jose-Sunnyvale-Santa Clara, CA	$228,580	7,590
San Francisco-Oakland-Fremont, CA	$212,520	12,820
Boston-Cambridge-Newton, MA-NH	$200,010	11,440
Trenton-Princeton, NJ	$199,950	1,240
Massachusetts	$192,480	13,520
California	$178,160	56,300
Virginia	$177,250	7,170
Worcester, MA	$176,500	650
Washington-Arlington-Alexandria, DC-VA-MD-WV	$176,240	9,480
Denver-Aurora-Centennial, CO	$176,100	4,210
New York-Newark-Jersey City, NY-NJ	$175,560	49,750
Niles, MI	$174,740	90
Seattle-Tacoma-Bellevue, WA	$173,880	7,200
Eastern and Southern Colorado nonmetropolitan area	$173,510	40
Colorado	$173,390	6,230
New Jersey	$173,310	11,750
Boulder, CO	$172,740	660
New York	$172,590	49,480
San Diego-Chula Vista-Carlsbad, CA	$171,590	4,390
Rhode Island	$171,250	1,120
Bridgeport-Stamford-Danbury, CT	$170,150	2,600
Minneapolis-St. Paul-Bloomington, MN-WI	$169,760	6,670
Dover, DE	$169,070	40
Providence-Warwick, RI-MA	$169,060	1,310
Washington	$168,800	9,770
Rochester, MN	$168,730	130
District of Columbia	$168,080	3,730
Bloomington, IN	$168,040	60
Battle Creek, MI	$168,010	140
Richmond, VA	$167,680	1,100
Minnesota	$167,250	8,610
Fort Collins-Loveland, CO	$166,850	250
Santa Maria-Santa Barbara, CA	$166,690	360
Springfield, MA	$166,690	310
Greeley, CO	$166,540	140
Southwestern New Hampshire nonmetropolitan area	$166,510	70
Fayetteville-Springdale-Rogers, AR	$166,240	740
Oxnard-Thousand Oaks-Ventura, CA	$165,800	670
Colorado Springs, CO	$165,320	520
Portland-Vancouver-Hillsboro, OR-WA	$165,000	4,440
Atlanta-Sandy Springs-Roswell, GA	$164,650	7,080
Northern Vermont nonmetropolitan area	$164,620	150
Southern Vermont nonmetropolitan area	$164,510	110
Durham-Chapel Hill, NC	$164,350	1,330
Pittsfield, MA	$164,160	90
Raleigh-Cary, NC	$163,820	2,360
Los Angeles-Long Beach-Anaheim, CA	$163,100	19,180
Midland, MI	$162,840	160
Charlottesville, VA	$162,390	150
Napa, CA	$162,260	120

Frequently Asked Questions

What is the average salary for a Marketing Managers?

The national median annual salary for Marketing Managers is $161,030, according to Bureau of Labor Statistics data. This means half of workers in this occupation earn more, and half earn less.

Where do Marketing Managerss earn the most?

The highest-paying metro area for Marketing Managerss is San Jose-Sunnyvale-Santa Clara, CA, with a median salary of $228,580.

How much can an experienced Marketing Managers make?

Top-earning Marketing Managerss (90th percentile) make N/A or more annually. This typically reflects workers with significant experience, specialized skills, or positions in high-paying regions.